By Lance Winslow
If you are thinking of starting a truck wash or buying an existing truck wash or even if you currently own a truck wash then you need to full up each day with lines of trucks to wash, no matter what day it is. If you own a truck wash, which is busy but you have multiple bays then you need to make sure all the bays are always busy. How can this be done you ask?
Well perhaps you might consider a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon packages for truck washes with multiple bays means that you can keep your truck wash busy. Direct-mail marketing does not cost that much and the return on investment is quite high.
It is recommended that you specifically target business zip codes and offer deep discounts or free truck washes in direct-mail coupons twice per year. It also makes sense to send these coupons to businesses within a 20-mile radius of your truck wash or businesses, which are along major highways that intersect with the location of your truck wash.
Advertising and marketing for a truck wash is not easy, but since God made dirt on the first and second day, well it has been getting all over mankind and his assets ever sense, so perhaps you might indeed, please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington